Muzzik is the first program of the original package of music channels, which are constructed to satisfy the current moment in the development of the global and regional music industry and the needs of viewers and users to be informed. It is a unique guide and VJ, starting from the global mainstream, through various genres of music production from all continents, to music from the Southeast Europe region.
The channel's editorial staff updates the playlists regularly with the intention of a simultaneous broadcast of not only the latest video singles, big hits but vintage masterpieces of the 21st century as well, while constantly researching for a fresh, indie production and potential future stars.
Rock, pop, funk, soul, trap, indie rock i pop, reggae, ska, blues, punk rock, disco, house, acoustic, country, americana, latino, world music, jazz, crossover, afro beat, new evergreen, electro pop, metal, hard, techno, trans … are just some of the genres closely followed by our editors.
The videos’ premieres and their selection, the latest information on releases, concerts, festivals, artists and authors, are combined with authentic, short TV formats and recordings of live or original performances of big hits and new songs. The search for talented young musicians and new bands and authors, their launching and promotion are one of the main program tasks.
ROCK & ROLL is a TV channel dedicated to different genres of rock music. From art rock and alternative rock, through punk, pop, hard, metal, folk rock all the way to rock classics. The biggest hits, the most important albums, the most popular guitar riffs are combined with the greatest successes of the new world rock scene.
This channel also features a new, radiophonic, "neo rock" production that allows rock to be played in clubs and discos and almost leave behind the usual perceptions of the genre, however, keeping on an equal footing with the fierce and common, hell-raising rock’n’roll. Short segments, quick changes and big hits prioritising, edited vintage videos, interesting covers and concert recordings, make this channel communicative with the widest audience. By keeping this constant balance, the Rock & Roll channel's editorial staff is trying to present new artists and trends, especially those that excitingly re-enact the essential spirit of rock.
Rock & Roll is ready to ride the record industry’s roller coaster and return to the position of number 1 of music genres once again.
POP STAR is a channel that broadcasts a large number of the latest radio hits. It is a dynamic mainstream TV channel, where all genres of modern club and dance music are represented: Funky, R&B, Techno, Haus, Deep Haus, Tech Haus, Disco, Latino, Salsa, Afrobeat, Drum & Bass, Soul, Trance, Breakbeat, Hip-hop, Trap… but it is also open to both pop and rock hits..
Over 5,000 carefully selected music videos in a monthly rotation provide freshness and excitement of well-known hit songs. This channel has been created to gradually evolve by following the rhythm of listeners and viewers daily. From the more relaxed and calm morning prospects corresponding to the casual atmosphere of the café; during the day, it raises BPM through various genres, while n the late evening, dance, disco, house, electro performers dominate. Late after midnight, after these parties choked with R&B, new soul and similar genres, Pop Star slows down and sails into more ambient waters.
This TV channel broadcasts what is commonly known as world music, but also other popular and artistic music from all of the continents. World music is the leading beneficiary of globalization. The diversity and authenticity of national music scenes have been enriched and expanded by an intensive exchange of experiences in creating the music, its orchestration and production; all of the above thanks to global accessibility. The most prominent countries or markets, such as Korea, frequently overtake the once-dominant American-English production, and Latin performers are occupying an increasingly important place.
WWM is dedicated to music from all over the world, and therefore broadcasts, in special batches, compositions from over 100 countries. Music batches are supplemented by the news and short news magazines.
This channel is also visually highly attractive, full of exotic landscapes, architecture and costumes, with rich choreography and the aesthetic expression of video actors, top film and video creators from all over the world. The channel's editors update the lists daily not only with traditional world music scores, but also pop music from different regions (Australia, Korea, China, India, Africa, Latin America, Italy, Poland, France, Spain, Israel, Sweden, Romania…).
JEKA is the only channel that handles the fusion of pop/jazz with etno/traditional music of the Balkan region. At the same time, it is a channel of highly artistic traditional music performances as well as a channel of joy and fun usually linked with Balkan beat music.
The Balkan beat has become a global phenomenon thanks mostly to Goran Bregović, along with some traditional brass bands and some wholly diverse artists - from Kiril Dzajkovski to Tonči Huljić. The band Dubioza Kolketiv proved that "thrillers" (sax) and elements of the Balkan beat are the most efficient way into world festivals, with their own, original, crossover sound.
JEKA is a channel that presents the musical heritage of the Balkans as well as newly composed traditional music to viewers and listeners. The channel's editors closely monitor the most important performers of traditional, folk, original, etno and "world" music, including recordings of the best folk, tamburitza and trumpet orchestras, klapas, as well as pop, dance, crossover, jazz and fusion bands.
JEKA unites "totally different-styled" musicians, including: Goran Bregović, Kiril Džajkovski, Divanhana, Cinkuši, Vlatko Stefanovski, Tonči Huljić, Zvonko Bogdan, Marko Luis, Božo Vrećo, Gustafi, Livio Morosin band, Darko Rundek, Kal, Klapa Libar, Damir Imamovic, Tamara Obrovac, Kazan, Bilja Krstic, Boris Kovac, Cubismo, Sintezis, Next Time, Mostar sevdah reunion, Dinarke, Teodulija, Teodosije Spasov, Putokaz, Lajko Felix, Boban Markovic, Jumbo Agushev, Slobodan Trkulja, La banda…
RIVIERA or RIVIJERA is a TV channel of a chill mood and cheerful tunes. Summer with it becomes the main season of the year and lasts all year round. The most beautiful beaches, coasts, islands, rocks and cliffs, piers, coastal towns, ancient houses, lighthouses, boats, sails, winds and all the sensory-overload landscapes of the Adriatic await you on the RIVIJERA coupled with the Mediterranean pop and italo-rock as dominant genres and a regional dose of exotics.
Many of the most popular performers from the region (mainland mostly) recorded their most beautiful videos on the RIVIJERA, inevitably usurping the Mediterranean pop sound. The thematic gist of most songs is love, romance, empathy and tolerance, making this channel a unique remedy against stress and giving us the impression of a holiday each time we select it.
SENSE is a music channel that does not broadcast "hits". It is a channel of music with heightened sensuality, slower rhythms, refined visual expression, for people who have plenty of time and want to use it worthwhile.
Sense finds its content by filtering genres such as: New Age, Electronica, Modern Classical, Progressive, Acid Jazz, Chillwave, World music, Ethno, Acoustic Rock, Ambient, Singer-Songwriter, Gospel, Downtempo, Dream Pop, Electroacoustic, Emo, Experimental, Folktronica, Minimal Synth, Neo-Soul, Neofolk, Soul Jazz… but also transcends genres, closely keeping an eye on experiments in search of the futuristic sound of the 21st century.
ZZ TV is a channel created for Generation Z and it is based on their interests, which are much broader than it seems at the first glance. Turbo (folk) trap and a couple of pop genres are the common music at this generation’s parties but far from being the only sounds they are interested in or listen to. It is true that their music is not as important or as defining to them as it is to Generation X. It is also true that they are more susceptible to mixing genres, however, that does not mean they lack criteria and that their artists lack musicianship.
ZZ TV is a channel for young performers and artists who can be an inspiration to young people. It can achieve a status of generational identification where many genres of hip hop and pop, rock and indie music, crossover and jazz intersect. ZZ TV assumes that Generation Z, whose life principles are close to rock&roll ideology (tolerance, cosmopolitanism, empathy, environmental awareness…), will discover and reincarnate rock&roll as a prime motivation at least in its medium.
The new music of the SEE (South-East Europe) region is the focus of this channel and that is what makes it unique. Along with the MUZZIK portal, this is the most important “publicity tool” of the regional music industry. Promotion of new releases, vintage and new performers of every genre of popular music, top lists, annual awards and competitions, campaigns and TV formats, discovering of new stars of Generation Z (ROCK 21), make this channel pristine and compulsory in the basic offer of telecom operators.
The MVA Muzzik Video Awards (https://mva2021.muzzik.tv/) program shows the splendour of regional production, both in terms of genre diversity and video production quality. Over 1,000 high-caliber videos are produced annually in collaboration with official and independent discography and new author teams within the creative industry. This eruption of creative power in the region finally got its medium, while the viewers got the opportunity to, ultimately, discover new music and new performers from other cultural backgrounds.
SEE MUZZIK is a channel of the new music scene, but also film and video artists, graphic designers, photographers, fashion designers, etc.
The channel also broadcasts classic pop and rock genres tunes that are traditionally popular in the region, as well as the music of the new sensibility indie, alter, crossover, new R&B, new evergreen, electro… but also follows the latest brands of hip hop, trap and rap.
FLASHBACK is a channel that explores "better past", which considers to be the golden era of the music industry. It broadcasts vintage works and hits of all the genres of rock & roll. It is the big stars channel, many of whom still play and create original music. The focus is on performers from the '80s and '90s, with occasional trips to the '70s, '60s, and some tunes from the 21st century that belong to the spirit of the century when rock and roll influenced the world.
Refreshed and restored videos bring back performers and hits that television has forgotten. Many videos were recorded while the performers were very young; the fact that some of the younger generation’s viewers could identify with. FLASHBACK is also a channel that broadcasts the songs of the best new artists who inevitably resemble some of the big stars.
As far as genres go, this channel covers everything from hard rock, metal, punk, through classical rock, progressive, blues and power pop, and further through alternative, indie and new wave sound, to reggae, soul and funky.
This is a channel with lots of rarities and recordings from the largest regional music video archive, which is preserved and restored in collaboration with the most important artists of the region.
OKK (YOUTH CHANNEL OF CULTURE) is an infotainment television that specialises in culture, music, film, art, education and entertainment from the angle of "Generation Z", whose members are actively participating in the creation of this unique program.
At the moment of media expansion, paradoxically, the possibility of choice decreases. Program schemes and TV formats are very similar on almost all of the TV channels. New TV channels are eager for fast results and are not prepared to spend time investing in new staff and developing new program ideas. As a result, we have the overall control of the 40+ and 50+ generations on TV screens, and thus their system of values that determine the manner and content of the communication. The most frequent guest in the studio are people they know. The generational media gap is thus becoming deeper, young people are left without TV content for themselves, with the explanation that "young people do not watch television" and that they trust "influencers" of their age more.
That is why the OKK channel creates content that contains the topics, events and personalities that appeal to young people and are presented and edited by new TV personalities of their age, with whom they can identify.
The music, film and overall art production are done by people under the age of 40, but as they are not recognized as interesting in the mainstream media, the result is that the creative industry is losing its promotional channels of communication in the classic media.
That is why the Youth Channel of Culture is an important go-between as well as the partner of the creative industry and an essential promoter too. After the pandemic, the media assistance to artists and creators of the region is necessary in order to survive the competition of global production that took absolute control during the time of isolation (Netflix, Youtube, Spotify).
OKK starts the summer season by following events, reporting from festivals, concerts, exhibitions and promoting cultural programs and artists in studio programs.